Oga Lion Brand Development

Details

Artists & Technicians

Maria Magdalena Cejas Gandur - Iltico

Commissioner

Prince Daniel Wilson

Media:

Liquors, 24k Gold, Organic Lemons,

Year

2019 to Date

The Story

Crafting the brand strategy for OGA Lion, a project led by Prince Daniel Wilson, presented a unique challenge due to its intricate requirements. Prince Wilson envisioned incorporating luxurious elements like 24k gold and specialty liquors sourced globally into the packaging. The packaging itself was produced in Argentina, leveraging local craftsmanship, while the liquors were sourced from diverse regions worldwide, including the renowned Cognac region. This blend of exquisite materials and international flavors required a strategy that harmonized premium quality with cultural authenticity, ensuring OGA Lion's products reflected both opulence and a global sensibility.